This document part of a large event that tours the entire Turnpike so our state representatives know the needs in which need to be adressed, as well as what the future could possibly look like should trends continue. It consists of a physical tour (plus digital and physical books), a Powerpoint slideshow, and a large Major Projects document at the very end. We will be starting with the document itself.
The Major Projects is the major highlight of the package. This is regularly refferenced throughout the fiscal year.
My challenges for this document were to update the theme and design-- as well as make the interactive portion of the PDF as seamless as possible. I took a UX/UI opproach, so that each and every page were as intutive as possible. The theme of this document was the sense of "moving forward". From breaking ground, construction and final execution. The Turnpike has always been moving forward. I tried to emulate this with photos that revolved from early morning, to day, to that beautiful golden hours before dusk.
Here are some of the slides for the Powerpoint presentation. The initial cover was loved so much, that it became the theme for the entire package. I utilized the light and dark theme to continue to give that "pressing forward" idea.
Here is the example of the Digital Turnpike Tour Book for the Central West portion of the Turnpike. This was designed to be later referenced and used in the ease of the hotel or moments of respite. The photos were all within the locations being visited.
